How Much Should You Charge for a Spray Tan? A Pricing Guide for Spray Tan Professionals

Pricing can feel intimidating when you’re starting your spray tan business. Charge too little and you won’t cover your costs. Charge too much and you might scare off potential clients. The truth is, finding the right spray tan pricing is about balancing your expenses, your time, and the value you deliver.

Understand Your Costs

Before you set a price, you need to know what it costs you to perform one spray tan. Factor in:

• Spray solution and disposables like cups, barrier cream, and sticky feet

• Equipment maintenance and cleaning supplies

• Travel expenses if you’re mobile

• Your time for prepping, spraying, and cleaning up

Research Your Local Market

Pricing varies by region, so take a look at what other spray tan professionals in your area charge. If most studios are charging $50–$60 per tan, that gives you a benchmark. You don’t have to match them exactly, but it helps you position yourself competitively.

Pricing Models to Consider

• Flat Rate: One simple price for every session

• Tiered Pricing: Offer express tans, standard tans, and luxury upgrades

• Packages: Discounted bundles of 3, 5, or 10 tans to encourage loyalty

• Memberships: A set number of tans per month for a flat fee

When to Raise Prices

As your skills grow and your demand increases, raising your prices is not only fair — it’s necessary. A good rule of thumb: if you’re consistently fully booked, it’s time to increase your rate. Communicate changes clearly with your clients and remind them of the value they’re getting.

Final Tip: Confident pricing tells clients you value your service. Use a pricing strategy that covers your costs, reflects your experience, and positions you as the professional you are.

Ready to Feel Confident About Pricing?

If you want professional resources that take the guesswork out of running your spray tan business, consider joining The Essentials membership. You’ll get client-ready forms, customizable templates, and business tools delivered every month so you can focus on what matters most: serving your clients and growing your income.

👉 Join The Essentials Today